Cash Matters #CashMatters is a pro-cash movement, which channels the voices that support the existence and relevance of cash as an integral part of the payment landscape now and in future.
The top ten stories submitted to ATMIA showcasing instances when cash was essential in our day to day activities.
An amusing scenario that focuses on one of the many reasons cash is important and there will always be a need for it. ATMIA’s ATM Cash Council, which commissioned production of the video, looks at continuing international demand for cash
“Reports of the death of cash have been greatly exaggerated,” commented Mike Lee, CEO of ATMIA. “Watch ‘Cash Lives’ to find out why this idea is sheer nonsense. It’s a punchy, red-hot video about what cash means to humanity even
“Cash is one of the most successful human technologies of all time,” states Mike Lee, CEO of ATMIA. “And today it represents 84% of all global transactions. We wanted to convey cash’s important role.” The idea for the video was